Copyright (c) 2007 Richard van Beek
What is the number one valuable asset that your business ever had? That’s of course yourself. Ok, but what aspect of yourself? It is absolutely your time. Your time is valuable. As we all know, we have only 24 hours in a day and the time that you spend on your business, it must be done productively, that makes you money.
There are 4 different activities spending your time to produce results in your day;
Direct cash producing activities. This is the number one priority. Contact leads, communicate with prospects. Do everything that revenues commissions. Position yourself as the expert.
Spending time on your administrivia (excuse me for the word). Understand where your money is going. Track your stats, arrange the registration forms, bookkeeping, accounting, setting up your schedule for the week.
Spending time on learning. You have to master new tools, new techniques for growing your business. Maintain a students mentality.
Spending time on your business back end. After transactions, what happens with your clients, support them, help them growing their businesses. Make a database of happy clients.
Now we know what activities we have to master, but how can we divide these in time perspective? It totally depends on yourself. Where are you in your business? Although the direct cash producing activity is the most important one, if you are a beginner, then it will be the learning activity worthy to master. So, the more you are getting skilled, the more the other activities will come in and take the necessary time to spend.
So, let’s put this into practice and actually use it;
You need to understand where you at, starter, mid-level or advanced marketer concerning which of the 4 activities you spend most of the time on.
Write your schedule out, total numbers of hours you are working the business, write it down. If there are some changes in your schedule and believe me, it happens all the time, change it. Be honest with it. See what you actually doing after a week.
How much time have I spend doing anything else. Things that were not related to the 4 activities given before. Making a schedule is a tool, something to use for better results, be objective.
At last, let me quote John D. Rockefeller, the founder of the Standard Oil Company, about time. He knew how to construct and focus his time effectively.
“Do not many of us who failed who achieved big things, fail, because we lack concentration, the art of concentrating the mind on the thing to be done at the proper time and to the exclusion of everything else”.
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